What is Hyperbolic Face Technology?
Well, for starters, this isn't something that just happened overnight. Not some new fancy term just to sell another piece of golf equipment. It's actually technology that was three years in the making and redefines the velocity at which golf balls leave the club face.

They've strategically shaped the thickness of the face of the club leading to better impact efficiecy. What this has done is largely improve the actual striking region of the clubface. See typical drivers have a space a little larger than the golf ball that would be considered the "sweet" spot in the club. Not with the Callaway Hyper X driver, they've effectively made almost the entire face of the club the "sweet" spot with this Hyperbolic technology and greatly increasing drive distance in the process. If you sometimes miss hit the sweet spot, this club could save you a few strokes.

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The 460cc Hyper X driver creates a high MOI (moment of inertia) that forgives you on those miss-hits. You can check them out here for more specifications.

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